Viralmarketing is a marketing strategy in which content is designed to spread quickly and widely, similar to a virus. This is often done through social media, word of mouth, and influencers.

The main goals of viral marketing are to achieve a high reach by reaching as many people as possible with the content. This content is often designed to be emotional, surprising, or entertaining in order to capture the attention of users and motivate them to share it. Another goal is to keep costs low, as the content ideally spreads on its own without the need for high advertising cost.