Promotion in the music industry includes all measures of public relations that aim to increase the awareness and image of an artist or band.

It is an essential part of music marketing and helps to reach a wide audience and increase music sales.

This can take various forms, such as organizing live performances and tours, sending music tracks for sampling to radio stations, DJs, journalists, or other relevant actors, or using platforms like Instagram, TikTok, and YouTube to directly interact with fans and promote new music.