A Pre-Save is a promotional tool that can be used to promote the release of new music.

It allows fans to save an unreleased single or album on streaming platforms such as Spotify or Apple Music in advance.

Once the music is officially released, it will automatically appear in the fans' library and can be listened to immediately.

This offers several advantages:

The visibility of the music on the release day is increased and it creates anticipation among fans.

Additionally, this ensures that fans do not miss the release and streaming services like Spotify even support Pre-Saves by including the music in algorithmic playlists such as the "Release Radar".