Spotify is one of the world's leading music streaming services, offering artists the opportunity to make their music available to a global audience. The Swedish streaming service was founded in 2006 and has since established itself as the dominant platform. With more than 500 million active users, including more than 200 million paying subscribers (by 2024), Spotify offers enormous reach.

Artists can bring their music to the platform via distributors or labels, where it is streamed by users around the world. Royalties are proportional to the revenue generated and depend on factors such as the number of streams and the origin of the listener.

Spotify gives artists a range of tools to market their music and engage with fans. They get detailed stats and can customise their profile through Spotify for Artists. Playlists, both curated and algorithmically generated, offer huge opportunities to be heard. Additional features such as Canvas and Spotify Clips create an interactive listening experience. Artists can also promote merchandise and concert tickets directly through the platform. In addition to regular streaming revenue, there are other monetisation options such as the fan support feature or Discovery Mode, which algorithmically pushes songs.