NetEase Cloud Music is one of the leading music streaming platforms in China. The service was launched by NetEase in 2013 and has since established itself as one of the most popular music platforms in China. With hundreds of millions of active users, NetEase Cloud Music offers an enormous reach. Artists can bring their songs to the platform via distributors or labels and thus increase their popularity in China.

Particularly noteworthy are the interactive features of NetEase Cloud Music, such as the strong community integration with comment functions in which users actively discuss music. This social component enables a closer bond between artists and fans. Artists can also create their own playlists.

NetEase Cloud Music offers various monetization opportunities, including streaming revenue, digital album sales and fan support features. There are also opportunities for advertising partnerships and exclusive content to help artists generate additional revenue.