Once you have finalized your release and submitted it to us for review, we do a quality check, which usually takes around 48 hours on weekdays.
After passing our quality check, the release is sent to stores. In theory, it can take 4-6 weeks for a release to become available everywhere. Unfortunately, we have no influence on the individual processing speeds of the stores.
Most stores, however, are much faster: iTunes usually takes about 2-3 days to put a release online, while Amazon, Spotify and Google usually do it within one week.
The stores can best comply with a future release date if you have scheduled it far enough in advance. If you are planning to pitch your music to Spotify, you'd have to upload your release with the aforementioned notice.